Visit the Sport It First website
Sport It First is a UK sportswear retailer with the sort of range that can turn a quick hunt for trainers into a much longer browse through football, golf, fitness, outdoor and casual clothing. It carries familiar labels alongside clearance-style prices, so its obvious attraction is the possibility of finding branded kit for less.
This is a desk-based review, not a hands-on test of an order or the products themselves. We checked the retailer’s current website, returns information and contact details to see what UK shoppers can establish before buying.
What does Sport It First sell?
The range spans men’s, women’s and children’s footwear and clothing, with sections for activities including running, football, golf, cycling, swimming and skiing. There are also accessories, luggage and a pre-loved section. That breadth makes the shop useful for bargain-led browsing, particularly if you are flexible about colour or season rather than chasing one exact new release.
Prices and promotions can move quickly. During this review the homepage displayed several prominently discounted items and multi-buy offers, but these are snapshots rather than promises. Check the product page, available size, delivery charge and final basket total before deciding that an offer beats another retailer.
Delivery: watch the £70 threshold
The website currently advertises free shipping on orders over £70. That can make a difference when comparing a discounted item with another shop, because a low headline price is only genuinely cheaper once delivery is included. The public shipping-policy page did not provide enough visible detail for us to verify a full menu of delivery speeds and charges, so use the live checkout for the exact service and total applying to your postcode.
If an order is needed for a match, trip or birthday, do not assume that “in stock” means immediate arrival. Check the estimated service at checkout and retain the dispatch email and tracking details.
Returns are straightforward, but not free
Sport It First currently states that UK customers have a 30-day returns period. Its return portal charges £2.99, deducted from the refund. Items should go back in their original packaging or box, with tags where applicable, and the retailer says it may refuse a refund when a product is not returned in its original condition.
Shoe buyers should take particular care not to stick a returns label directly to the shoe box: the returns page warns that packaging costs may otherwise be deducted from the refund. The retailer also says pre-loved items are not eligible for return, so inspect the description and sizing especially carefully before buying from that section.
Those conditions make fit and size checking important. A £2.99 return charge is modest, but it can erode the saving if you order several speculative sizes. Use the product measurements or brand sizing information where available, and keep all packaging until you are sure.
Support options are clearly published
The contact page lists a web form, live chat, email at support@sportitfirst.co.uk and telephone support on 01992 441800. It gives weekday opening hours of 8am to 5pm, as well as separate head-office and warehouse addresses. That is a useful level of practical contact detail if an order or refund needs chasing.
Where Sport It First looks strongest
The main draw is selection paired with discount-led pricing. Shoppers who know their usual brand and size may find good value across older-season footwear, sports clothing and accessories. The mix of mainstream sports labels and multiple activity categories also means a household can potentially combine purchases and reach the free-delivery threshold without padding the basket with unrelated extras.
It is less compelling for someone who wants the newest model, needs extensive specialist fitting guidance, or prefers completely free returns. Stock can also be size-dependent, as is common with clearance-led ranges.
Verdict
Sport It First is worth checking when price matters and you are comfortable browsing across seasons and styles. Its broad sportswear catalogue, visible UK contact routes and clearly stated 30-day return process give shoppers useful information before ordering.
The sensible Piglington approach is to compare the delivered price, confirm sizing and keep every scrap of packaging until the fit is settled. The £2.99 return fee and exclusion for pre-loved items are the two details most likely to turn an apparent bargain into a less satisfying one.