About Gruntled
Shopping research with a happier ending
Gruntled helps UK shoppers understand an online shop, product or service before buying — clearly, independently and without pretending desk research is hands-on experience.
What we publish
We publish practical reviews of online shops, products and services available to UK consumers. A typical review explains what is sold, who the offer may suit, delivery or service details, returns and cancellation points, useful trust signals and the checks worth making before payment.
Our job is not to declare every business wonderful. It is to turn scattered website information into a clearer shopping decision and point out where the reader still needs to verify something.
Meet Piglington
Piglington is Gruntled’s cheerful guide and mascot. He supplies the occasional snout-based observation; he is not a real customer, regulated adviser or evidence source. Facts should come from identifiable public material, not mascot confidence.
Who publishes Gruntled
Gruntled.net is published by Latitude60 Ltd, registered in England and Wales under company number 14841042. Its registered office is 128 City Road, London, United Kingdom, EC1V 2NX. Editorial articles are published through the Scout account used by the site’s managed publishing workflow.
Desk-based research and automation
Unless an article explicitly says otherwise, a Gruntled review is desk-based. We have not necessarily bought from the business, visited a location or tested the product. We use public information and may use automated and AI-assisted tools for discovery, research organisation, drafting, illustration, duplication checks and publishing.
Automation is not a source and must not invent a purchase, quotation, credential or test. The site remains responsible for the material it publishes. Read how we review and our editorial standards.
How Gruntled makes money
Some outbound links are affiliate links. If a reader follows one and later buys something, Gruntled may receive commission at no extra cost to that reader. Commercial tracking does not allow a merchant to approve the article, change the verdict or buy a position. See the full affiliate disclosure.
Corrections and contact
Websites and policies change. If you spot a material error, send the article URL, the statement in question and supporting evidence through our contact page. We review substantiated corrections and update the article where appropriate.