Visit the My Kind of Cruise website
My Kind of Cruise is a UK cruise-booking app and website built around a simple promise: make cruise holidays easier to search, compare and book without feeling as though you need a nautical dictionary and a lie down. It brings cruise deals, cabin choices, customer support and post-booking help into one digital service.
Piglington’s short version: My Kind of Cruise is worth a look if you like the idea of browsing cruises on your phone and want a more modern booking experience than the traditional brochure-and-call-centre routine. It may be less suited to travellers who prefer a long face-to-face conversation with a specialist agent before committing.
What is My Kind of Cruise?
My Kind of Cruise describes itself as a cruise booking app that lets people find, search, book and get customer service for a cruise in one place. The site says the app gives access to thousands of cruises, cruise lines and adventures, with a focus on reducing the choice overload that can make first-time cruise booking feel more complicated than it needs to be.
The company also says bookings are financially protected because it is part of The Travel Trust Association. That is an important practical cue for UK holiday shoppers, although you should still read the protection wording and booking terms for the exact arrangement that applies to your own trip.
Who is it best for?
My Kind of Cruise looks best suited to UK travellers who already know they are interested in cruising, but want a cleaner way to compare options across cruise lines, ships, cabins and itineraries. It has an obvious fit for people who are comfortable researching travel on a phone, sharing options with family or friends, and narrowing down a shortlist before speaking to support.
It may be especially useful for first-time cruisers who are trying to decode cabin types, dining choices, web check-in, service charges, kids’ facilities and what is actually included. The website includes a sizeable FAQ area covering topics such as shore excursions, cabin categories, gratuities, drinks packages, P&O Cruises and MSC Cruises, which gives shoppers more context before they book.
If you are comparing travel services more broadly, Gruntled’s Flight Centre UK review covers a more traditional consultant-led travel agency, while our Snaptrip review looks at UK holiday accommodation. My Kind of Cruise is more specialised: it is all about cruises, and mostly about making that specific booking journey feel less dusty.
What looks good?
The strongest point is focus. Cruise holidays have a lot of moving parts: ship, route, cabin grade, dining, transfers, drinks, excursions, insurance, travel documents and the small matter of whether everyone in the family agrees that a balcony is essential. A dedicated cruise app has a clearer job than a general travel marketplace.
The customer-service angle is also reassuring. My Kind of Cruise says users can chat with the team as much as needed and that the team includes people with cruise, travel, product and customer-experience backgrounds. That matters because a cruise booking can be more involved than buying a standard hotel room.
The FAQ content is another useful sign. Rather than only presenting deals, the site tries to answer common cruise questions around cabins, onboard activities, service charges, web check-in and cruise-line-specific policies. A shopper who is new to cruising can therefore use it as a learning tool as well as a booking route.
What should you check before booking?
First, check the exact cruise line, ship, itinerary, cabin grade and fare conditions before paying. App-led booking can make comparison feel quicker, but cruise details still deserve slow reading. A cabin described as outside, oceanview, balcony or guaranteed can change the experience and the price in meaningful ways.
Second, read the booking terms, cancellation rules and financial-protection details. The site says My Kind of Cruise is part of The Travel Trust Association, which is a useful claim to verify at the point of booking. For any package or travel purchase, you want to understand who your contract is with and what happens if plans change.
Third, check what is included in the fare. Drinks, Wi-Fi, service charges, speciality dining and shore excursions can vary by cruise line and fare type. The website’s FAQ pages are helpful here, but the final cruise-line terms should still be treated as the deciding source.
Any drawbacks?
The main watch-out is that an app-first service will not suit everyone. Some travellers still prefer sitting with a high-street agent, talking through multiple options and having someone else do most of the narrowing down. If that is you, a more traditional travel agency may feel calmer.
The other drawback is that cruise booking is inherently detailed. A slick app can reduce friction, but it cannot remove the need to compare cabin types, ports, timings, travel documents and extras. Piglington would treat the app as a helpful cockpit, not as permission to book on autopilot after two swipes and a biscuit.
Gruntled verdict
My Kind of Cruise looks like a useful specialist option for UK cruise shoppers who want a modern, mobile-first way to search and book. Its combination of cruise-specific browsing, support, FAQ content and stated Travel Trust Association protection gives it more substance than a simple deal-listing site.
Our practical verdict: worth a closer look if you are comfortable booking travel digitally and want cruise options in one focused place. Before committing, check the cabin details, fare inclusions, cancellation terms and protection wording carefully, because the unglamorous small print is where future-holiday calm is quietly made.